What was Mr. Crook's perception of Jaguar and other marques?

[Panda]

Just as a point of curiosity, I'm wondering what his thoughts were of other marques, with Jaguar in particular being as how I'm personally quite fond of that manufacturer. Any companies that he particularly hated? As one that appears to have been rather opinionated, I'm sure that he was not as reserved as the head of a major manufacturer would have been in exhibiting such. He has clearly demonstrated his sense of humor in regards to a company like R-R, what with the homeless at the motor show stand and all.