Fighter T

[Markus Berzborn]

The problem with Aston Martin in the David Brown era was that the profit margins were far too low or even non-existent.
The cars were expensive but they were not expensive enough to recoup production costs. Hand-built products can never be cheap, there is no way around that. Companies like Bristol, Wiesmann, Pagani or whoever can only survive in the high-price sector. There is absolutely no point in trying to compete with mass producers in lower price regions.
There are enough examples of companies failing exactly because of such attempts.

Regards,
Markus