Fighter T

[Ronald G. Stephenson]

Opinions vary, but there seems to be some sort of consensus reached by both sides when it comes to the future of the company (if we can call it that).
On the one hand, the 'realists' and 'conservatives' want the company to get back to it's roots. They want sensible cars, reasonably priced, very reliable, understated and elegant in their own way. Fine.
The avant garde group want modern, high-powered, outrageous cars that specialists have built for ages; truly unique examples of the latest, greatest technology available. Sure, but all these things fade, just like fashion, and many big companies have tried this route. I can name BMW, Jaguar, even Mercedes building some truly awesom cars. The market fades more rapidly than the companies can recover the R & D costs, let alone make a profit. So, who is right? Are there many Bristol followers out there that would consider buying stock in Bristol, if it was offered. I wonder. The American auto industry has seen their fortunes fade, and like Great Brittain, the government attempted to keep them afloat. Guess what? Failure.
OK, maybe it is time to admit that the market will not sustain a 'boutique' product like the Bristol, the Aston, and any other make you care to add to the list.