Tony Crook in Octane Magazine

[Markus Berzborn]

It's probably true the car may appeal to a new generation of buyers but noone of the traditional customers I talked to here in Germany (including me) likes it. So my Double Six will be the last Jaguar I bought should the next generation not be better again (to my taste).
What I want to say is I am not against new models of course. But they should while being modern somehow continue a design tradition.
This is perfectly possible, as proven by Aston Martin, Bentley and Rolls-Royce.
Or take the Jaguar study Bertone just showed in Geneva. This is what a modern Jaguar should look like and everyone was enthousiastic about it. And it's immediately recognizable as a Jaguar without having to attach a big cat logo to it as on the XF and XJ. Isn't it a shame an independent Italian design house seems to understand the essential marque characteristics better than the company itself?

Regards,
Markus