Thread: Brabazon
View Single Post
  #51 (permalink)  
Old 19-12-08, 05:02 PM
TBC TBC is offline
Member
 
Join Date: Nov 2008
Location: Thailand
Posts: 56
Default Brabazon

That blows the Mercedes theory then (no pun intended).

Recouping development costs are an issue any car compnay has to face, develop a product that you can produce for a decade or two and produce numerous variations to keep it competative.

Pricing the car so that you have a generous profit margin also helps.

You also have the possibility of using the chassis to create other models, as Giaberto mentioned producing a new body (or body style) minimizes future development costs.

TBC
Reply With Quote